About Us
Our Story
We’re Ashly and Chloe, co-founders of Nudae, with over 20 years of combined consultancy experience in the healthcare sector.
Over the years, we’ve built trusted relationships across the medical industry, working with thousands of doctors, clinicians, and healthcare providers in the UK and internationally. During our time, we supported over 5,000 medical placements into the NHS, giving us deep insight into how the system works and where it falls short.
While we have great respect for the medical profession, we’ve also seen the cracks in the system, especially around preventative care and women's health. The truth is, the UK healthcare model wasn’t built to meet the needs of modern life. It’s designed to intervene when you’re already chronically unwell, not to keep you well in the first place. But who wants to wait until things are too late to take action? Without our health, we have nothing.
We’ve experienced it firsthand. Between us, we’ve faced hormonal imbalances, gut issues, anxiety, fatigue, irregular cycles, skin flare-ups, brain fog, poor sleep, low mood, and persistent nutrient deficiencies. After years of chasing answers and investing heavily in private options, we were still left without clarity or a plan.
So we made a decision: If the healthcare system we deserve didn’t exist, we’d build it ourselves.
Why Women’s Health Needs More
While Nudae is built for anyone who wants to understand and optimise their health, we’ve placed a special focus on closing the gap in women’s care. Only 7% of medical research is conducted on female biology. - Many diagnostic tools and treatment protocols are still based on male physiology, leaving women underdiagnosed and underserved. We’re here to change that. Nudae offers advanced science-backed testing for all, alongside support tailored to the complexities of the female body.
Our Mission:
We are on a mission to help women live better, healthier, and longer. Redesigning Women’s Healthcare, from the ground up. Our mission is to give women clarity, control, and continuity in their health journey. We’re here to fill the gaps left by traditional systems with science, empathy, and personalised care that empowers people to live well, longer. While many of our tests are designed specifically to address the complexities of women’s health, we also offer a range focused on broader health issues from energy, digestion, and stress to cardiovascular, metabolic, and genetic insights.
Better health belongs to everyone and real answers should be accessible to all.
